What is your time worth?

28 May

"Poor people spend their time to save money. Rich people spend money to save time."

Simon Zutshi

As business people, we think saving a few pounds here and there by doing it ourselves will pay dividends, especially as money is tight when starting a business.

I must admit I'm guilty of this. Half of my day yesterday was spent trying to reconcile transactions on QuickBooks. Ultimately, I contacted my accountant and asked them to do it. I should have done that initially and focused on what I do best: being creative.

Marketing is one of those time zappers, and creating content is the biggest.

It's necessary, just like aligning your bank transactions and expenses, but is it a good use of your time?

I have recently visited and spoken to several small businesses, and one common gripe was that they don't have enough time to market effectively.

The focus on Marketing is essential, but how much time should you dedicate to it? After all, you have a business to run.

Lightbulb in a meeting

Creating content like photography and videos is time-consuming. Filming them requires a lot of planning and expertise, especially if they will be effective.

Then, you need to get it in front of the right audience. You must research the best media and monitor the results to achieve this.

Calculate its worth and the time you spend on it. Would it not be better in the hands of a specialist?

What is the worst that could happen? It cost you money, but time was saved, the results were better, and more money was earned.

Someone once told me that marketing was a waste of time and too expensive. I replied, “You're right if you get it wrong and it doesn't bring results. But get it right, and it is the best thing you can do.

The photos and video I did for them still work for them today.

Don’t consider using a professional as a cost; consider it an investment.

Douglas Anderson.