Production of a Short Form Brand Video for Social Media.
Production of a Short Form Brand Video
My Atapa approached us to create a series of short videos for social media to raise awareness of their product and its benefits and encourage people to learn more about red light technology.
To endorse the product, we collaborated with Helen Nutter, a CrossFit champion who had been using the Red Light Panel to improve her post-workout recovery.
We filmed the videos at her local gym, showing her using various pieces of equipment before using the red light to recover and endorsing the use of the product.
The result was a collection of fast-paced videos to be shared on social media.
The brand is global, and the product has been a success worldwide. The videos were initially used for a campaign in the UK but have been used in other countries and are currently on the website.
We also took the opportunity to provide photos for posters and the website.
You can see the results on the website.