How video presentations can give your tenders the winning edge

Can a video help you win a tender? It's not as daft as it sounds: If you want to make an impact and stand out from the crowd, consider using video in your tenders.

Here are four reasons why.

Attention-grabbing

Video will grab attention and make a more significant impact. It engages the audience, giving you more time to communicate a clear and concise selling proposition.

It is much easier to watch a video than to read a document. Imagine reading through a pile of tenders all day. There will be an element of skimming involved, and eventually, they will all blend into one. If there were a video option, this would be a welcome break for the recipient.

They are more likely to hear you and take in your proposition.

Showcase your expertise

Showing your capabilities and expertise will help establish confidence that you can deliver. Case studies and process stories are a great way to achieve this. Stories about how you developed a new product or manufacturing process to save waste or increase productivity will also help instil confidence in your capabilities. You can evidence this with process footage and endorsements from existing clients.

Hearing how you solve issues and understanding your testing and quality procedures are powerful endorsements that help establish trust.

Personal connection

Establishing a personal connection is essential. Introducing the key personnel responsible for delivering the project will help create a sense of familiarity. People buy from people, and having a good relationship with clients can go a long way.

Talking about your culture, values, and people will help to create a personal connection with the business.

Demonstarting changing a tool.

Educate with visual elements.

Don't underestimate the power of a demonstration. It can give customers a comprehensive understanding of your product or service and what it can deliver. Video is the perfect medium for this. How-to or demonstration video breaks down your product's features and benefits, helping the audience better understand what you offer, which is vital in making a final decision.

Summary

In summary, using a compelling video to present your tender will impact the recipient, clearly introduce your sales proposition to the client, help create a personal connection by introducing key personnel, and instil confidence in your capabilities to deliver on the project.

It's also worth considering that your decision to invest in a video presentation to deliver your tender highlights your commitment and dedication to securing the business.

For more information on producing the right videos to accompany your proposals, please get in touch with us.

Doug Anderson